Ereda’s Adventures

As a marketing person, I’ve spent the past five years knee-deep in B2B—but I’ll admit it: my heart has always belonged to B2C 💛. There’s just something magical about how consumer brands build connections, spark emotions, and create beauty through branding—and one brand I’ve been obsessed with lately is Gisou by Negin Mirsalehi.

I follow Gisou everywhere—Instagram, TikTok, LinkedIn, Pinterest. And each time I interact with the brand, I find myself asking:

What makes Gisou so successful?

The answer? ✨ It’s the brand. The storytelling. The warmth. The honey. ✨

🧴 Hero Ingredients & Ingredient Education

Gisou doesn’t just sell products—they educate their audience about ingredients like honey 🍯 and propolis. Their website and social media often break down the benefits of these ingredients (hydration, shine, antioxidant protection, etc.), which builds trust and positions the brand as both luxurious and informed. This ingredient transparency is huge in today’s B2C beauty space.

📦 Sustainability & Ethical Sourcing

Gisou also places a strong emphasis on sustainability, especially in how they source honey from their family-owned Mirsalehi Bee Garden 🐝🌿. Consumers today care deeply about eco-responsibility, and Gisou highlights this subtly but effectively through storytelling and visuals—bees, gardens, nature, family tradition. It’s part of the brand DNA and adds emotional and ethical value to the product.

📦💛 Packaging, Unboxing & Brand Love

Every part of the Gisou experience feels intentionally curated—from the moment you click “buy” to unboxing the golden goodness at home. Their e-commerce packaging isn’t just protective—it’s a brand moment: sturdy recyclable boxes, honeycomb pulp paper (a sweet nod to their bee heritage), and a colorful interior print that instantly immerses you into the Gisou world—pure delight in every unseal ❣️📬  . And inside? Each product is elegantly nestled, wrapped in pastel pink or floral-embossed packaging, making unboxing feel like gifting yourself a mini spa moment 🛁✨

🌸✨ Events That Create a Buzz — Literally 🐝

Gisou doesn’t just launch products—they create experiences that feel like stepping into their honey-infused world 🍯. From dreamy pop-ups to flower-filled rooftops, every event is designed to delight the senses and deepen the connection with the brand. One unforgettable moment was their collab with Angelina Pâtisserie in Paris during Fashion Week, where guests enjoyed custom honey eclairs 🍰 and golden touches that paid homage to Negin’s beekeeping roots. Another magical activation was at Galeries Lafayette Champs‑Élysées, where a rooftop beehive, honey tastings, and product play zones turned a launch into a golden-hour experience 🐝🌇.

More recently, their “Bee Season” pop-up in Amsterdam invited the community into their world—with beekeeping demos, a mini wildflower garden, honey jars, and influencer meet-ups that felt more like garden parties than marketing stunts 🌻🫶. And let’s not forget the holiday pop-ups in cities like London, NYC, Miami, and Paris—each filled with warm lighting, limited-edition sets, and content-worthy corners made for Insta 📸🎁.

🍯 Built on Bees: A Brand That Feels Like Home

At the heart of Gisou is honey—literally. 🐝 The name “Gisou” means “golden lock of hair” in Persian, and honey is the star ingredient across their product line. It’s not just a gimmick—it’s heritage. Negin’s family has been beekeeping for six generations, and that authenticity shines through every part of the brand.

When I first visited their website, I felt like I was being invited into something intimate and real. It’s built on WordPress, and you can feel the simplicity and effectiveness in every click. The layout is clean, the visuals are stunning, and it doesn’t overwhelm you with hundreds of SKUs. Instead, the products are curated, purposeful, and easy to browse. It’s the kind of site that makes you say, “This is me.”

🐝 Email Marketing Done Right (And Daily!)

One of the reasons I keep coming back to Gisou is their email marketing. As someone who lives and breathes marketing, I can confidently say: they’ve nailed it. 💌

From new product drops to special discounts, Gisou’s emails land in my inbox almost daily—but never feel spammy. They’re full of beautiful visuals, warm tone of voice, and engaging CTAs. The emails feel like a friend sharing something exciting—not a brand screaming “Buy now!”

📱 A Social Media Hive: Instagram, TikTok, Pinterest & More

Gisou is everywhere their audience is. And they show up consistently and creatively.

Instagram is their sweet spot 🍯. It’s where they share influencer content, behind-the-scenes beekeeping, product shots, and collages that feel like mood boards for self-care. TikTok brings out the fun and relatable side of the brand, connecting with Gen Z through tutorials, trends, and UGC. Pinterest is where the brand mood lives. Think: soft warm light, glowing skin, honey drips, and juicy color palettes. Their collages give off that editorial-meets-dream vibe that makes you want to pin everything.

🧊 That Iconic Fridge Campaign (Still Not Over It)

Let’s talk about one of my favorite influencer seeding campaigns ever:

🧃 The Gisou Honey-Infused Mini Fridge.

Influencers received a dreamy mini fridge filled with Gisou goodies, honey-themed products, and even juice bottles that evoked the scent and flavor of the products—mango, papaya, watermelon, orange. 🍉🥭🍊🍯

It was creative, immersive, and shareable to the max. This campaign wasn’t just a PR stunt—it was an experience. That’s the kind of B2C marketing that sticks. It’s not about shouting the loudest. It’s about evoking a feeling. A vibe. A world you want to live in.

🤝 The Power of Influencer Marketing in B2C

In B2C, influencer marketing isn’t optional—it’s essential. Especially when you’re building trust with beauty or lifestyle products. We believe people we trust. And we buy from people we relate to.

Gisou nails this with smart partnerships, seeding, and making their product the centerpiece of a lifestyle—not just a cosmetic. From micro-influencers to mega creators, each campaign feels curated and intentional. And yes, Negin herself is still a huge part of it 💁‍♀️. She’s not just the founder—she’s the face, the beekeeping queen, and the ultimate brand ambassador.

💄 Collages, Aesthetic, and Creative Consistency

If you’ve ever scrolled through Gisou’s Pinterest or IG, you’ll know:

🧡 Creative direction is a big deal.

They often use:

Product-focused collages (lip oil, honey oil, etc.) Emotive lifestyle shots Soft oranges, honey yellows, and pastel pinks A sense of care, glow, and connection

Every post, email, and image feels like part of the same cozy, sunlit story.

🐝 What Gisou Can Teach Us About B2C Marketing:

Here’s what I’ve learned from watching this brand bloom:

1. Heritage is powerful.

2. Storytelling rooted in authenticity builds connection.

3. Less is more – A small, curated product range drives clarity and loyalty.

4. Create emotion, not noise.

5. Be memorable through feelings, not just features.

6. Own your channels – From website, emails, social media to events, consistency is key.

7. Influencers are your megaphone – Let real people amplify your voice.

8. Creative seeding works – A tiny fridge can make a huge impact.

💬 Customer Connection via UGC & Reviews

They use user-generated content (UGC) smartly—especially through stories and tagged posts on Instagram. You’ll often see real people using the product, which builds authenticity and makes followers feel like part of the community. Plus, their reviews section on the site is full of high-quality customer feedback, which builds even more social proof.

🌸 Final Buzz

Gisou isn’t just a beauty brand—it’s a feeling. It’s the warmth of honey, the trust in heritage, the glow of self-care. As someone who’s spent years in the analytical world of B2B, I can say this without hesitation:

✨ B2C marketing is where brand magic truly happens—and Gisou is living proof. ✨

📸 Image Credit & Transparency

All images featured in this blog post are credited to Gisou. I do not own the rights to these visuals; they are used purely for commentary and educational purposes to highlight the brand’s marketing strategy and aesthetic. Full credit goes to the original creators at Gisou and their talented content team.